Hypothesis
We define the creative, technical, and business question worth proving.
20[Labs] · special projects
WE INVENT WHAT DID NOT EXIST [yet].
20[Labs] is 20DASH's space for bold hypotheses, fast prototypes, and communication products that mix software, hardware, data, and physical-digital experiences.
- 01Hardware + Software
- 02Augmented Reality
- 03Wearables
- 04IoT
- 05Apps
- 06Physical-digital experiences
01 · Process
From hypothesis to launch, with engineering and creation at the same table.
Every 20[Labs] project starts as a question. The answer is built in short cycles: test, learn, prototype, produce, and launch with enough rigor for a major brand.
Experiment
We test materials, APIs, sensors, data, and behavior before promising the impossible.
Prototype
We create a functional version to validate experience, flow, and feasibility.
Production
We turn the prototype into a system, object, app, or experience ready for real use.
Launch
We put the invention into the world with narrative, operation, and support.
Iteration
We learn from use, performance, and impact to evolve the solution.
Additional capability
Augmented Reality and interfaces that cross into the physical world.
From AR to connected devices, 20[Labs] connects brands to moments when the experience needs to leave the screen and become presence.
Augmented Reality
Filters, activations, interactive layers, and visualizations with brand context.
Creative Hardware
Objects, wearables, and proprietary devices made for one specific idea.
Experimental Software
Apps, integrations, and systems that sustain an unprecedented experience.