Banco Original
Augmented Reality
Banco Original
Customer: Banco Original
Year: 2020
Creative: Lightfarm Brasil

In order to engage the public on Instagram, we developed the first production of augmented reality from Banco Original: an interactive game where the goal is to save money.

The user needed to move his head up or down to make good choices and thus finish with the highest score possible. In the end, the person was surprised with a credit equivalent to the score obtained in the game, bringing the savings to real life.

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