Carnaval Intense
Augmented Reality
Carnaval Intense
Customer: O Boticário
Year: 2020
Creative: ALMAP BBDO

Instagram filter for the launch of the Intense Carnaval Boticário collection.

With the concept of sustainability, the vegan and ecofriendly makeup line was fully digitalized. Influencers linked to fashion, entertainment and sustainability took part in the action, trying the line’s products through the Intense Carnaval filter, which allows the public to interact with the items in the collection.

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