Doritos Wasabi
Augmented Reality
Doritos Wasabi
Customer: Pepsico
Year: 2020
Creative: ALMAP BBDO

The Doritos Wasabi product launch actions were inspired by the universe of Japanese pop culture.

As part of the dissemination strategy on social networks, we created a filter with the same language as the campaign film. When playing with the filter, the person turns into a Doritos Wasabi and is transported inside a package, accompanied by many green tortillas that jump and dance to the music, according to the movement of the user’s face.

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