Augmented Reality
Doritos Wasabi
About
The Doritos Wasabi product launch actions were inspired by the universe of Japanese pop culture.
As part of the dissemination strategy on social networks, we created a filter with the same language as the campaign film. When playing with the filter, the person turns into a Doritos Wasabi and is transported inside a package, accompanied by many green tortillas that jump and dance to the music, according to the movement of the user’s face.
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