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LGBT Flag
Augmented Reality
LGBT Flag
Customer: Pepsico
Year: 2019
Creative: Facebook Creative Shop
About

We have integrated the Doritos Rainbow digital advertising strategy, a special edition with colorful tortillas and rainbow print packaging, symbol of the LGBTQ + movement.

We developed a filter where the user could choose one of the colors of the flag and, together with friends, be part of a story forming a large flag to support the cause.

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Works