Parada LGBT
Augmented Reality
Parada LGBT
Customer: Burger King
Year: 2019

To mark the presence of the Burger King chain with the public of the São Paulo LGBT Pride Parade, we produced an AR filter using the icon of the brand's traditional crown.

When accessing the filter, the user could wear the Burger King crown, which gained the colors of the LGBTQ + flag when recognizing the movement of the user’s face.

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