We developed a cross networks campaign for Safernet in collaboration with Meta’s Creative Shop Team. The campaign aimed to promote self-acceptance and address online content sharing insecurities. It featured an immersive experience, accessible on desktop, mobile, and VR headsets, allowing users to explore custom rooms of three creators (@thaynaraog, @joaolpedrosa, and @khalilhana) and discover their unposted content. Additionally, an Instagram AR Effect brought creators and their empowering messages into users' real-world surroundings. We also created three types of NFTs, offering fans collectibles from their favorite creators. This project showcased the impactful blend of emerging technologies, including virtual reality, augmented reality, and blockchain, in creating an innovative campaign.

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