Um Novo Tempo
Augmented Reality
Um Novo Tempo
Customer: Bradesco Seguros
Year: 2020

Bradesco Seguros brings in its “Novo Tempo” campaign a message of optimism and celebration of small daily victories, which took on new meanings during the Covid-19 pandemic.

We developed for Instagram @bradescoseguros a special filter called “A new time”, the same name as the campaign, where people can interact with phrases and masks of different colors . The masks adapt to the user’s photo and can contain phrases that bring small daily achievements, such as “I spent more time with the family”, “I adopted a friend” and “I learned to start over”

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