20DASH
K-POP PASSPORT
WhatsApp bot that turns purchasing K-Pop sticker packs into a journey with a digital video passport.
Fandom in action: exclusive K‑Pop sticker packs native to WhatsApp
We created a gamified conversational bot that transforms the fan-idol relationship into a seamless shopping experience, completely within WhatsApp. No extra apps or registrations required—fans discover, pay, and receive everything in chat: stickers and a personalized video that updates their K‑Pop Passport with each new pack purchased.
Ten exclusive sticker packs were released and sold individually. With each purchase, the bot delivers the pack and sends a video showing new pages and themed stamps in the passport, encouraging repeat purchases until the collection is completed with all 10 stamps.
Launched in May/26