Americanas
The World's Biggest Easter
For Americanas' 2019 Easter, we created an augmented reality camera filter for Facebook and Instagram, featuring a collectible items mechanic. This brought the campaign's products into the user's environment and turned product discovery into a shareable game.
The biggest Easter… inside the camera
For the campaign The World's Biggest Easter (2019), we developed a camera filter with augmented reality for Facebook and Instagram that made Americanas eggs and items 'appear' in the space around the user. The dynamic was simple and addictive: collect the items that appeared in the environment in a few seconds and capture them to share.
Designed to be lightweight and intuitive, the effect encouraged repeat play and spontaneous content on social media—bringing the brand closer to the audience in the flow of Stories and the social camera.