Americanas
Red Friday
Augmented reality game created with Facebook's Creative Shop for Americanas' 2019 Red Friday, launched on Instagram and Facebook, where users ran to capture deals and received a discount coupon directly in the filter.
Red Friday Americanas: an AR game that turns into a real-life coupon
Invited by Facebook's Creative Shop, we created an interaction for Red Friday 2019 — Americanas’ version of Black Friday — that brought the campaign into audiences’ cameras on Instagram and Facebook. The augmented reality game let users "run" to catch the deals announced on the website.
At the end, the discount coupon was delivered directly in the filter, based on the score — connecting fun and conversion in a single touch.