CENTAURO
CENTAURO FATHER'S DAY
Personalized video from Bebeto via WhatsApp, triggered by QR codes at POS and by influencers, to honor fathers in Centauro's 2026 campaign.
Fans left the store with a message from Bebeto ready for WhatsApp. On Father's Day 2026, Centauro launched Create Memorable Moves with Bebeto and Mattheus. From August 4 to 8, POS materials and influencers directed the public to a QR code that opened the experience on WhatsApp. 20DASH built the official chatbot and automatic personalized video generation. The customer would type the father's name and receive, on WhatsApp, a message from Bebeto with the name spoken in the video. The activation bridged the store with family conversations, making the tribute ready to send.