Claro

Fiel Remote Control (Fan remote)

20DASH developed and manufactured for Claro the Fiel Remote Control, a limited edition device with a button that takes fans directly to Corinthians games on Claro tv+, in a Cannes award-winning case.

Client
Claro
Year
2025 · Q2
Pillar
20[Labs]

Fiel Remote Control: one button, Corinthians’ game — 20DASH technology for Claro.

In 2025, Claro and Corinthians launched a limited edition remote control with a dedicated button for the team. By pressing it, subscribers are immediately directed to the channel or app broadcasting the match — always within the Claro tv+ ecosystem — solving the fragmentation between broadcast TV, pay TV channels, and OTTs.

20DASH was responsible for all technological development and the manufacturing of the remotes, from schedule mapping and deep links to hardware engineering and production. The first batch sold out quickly and the case was awarded in Cannes.

In the press