Rock in Rio - Globoplay

Music and Fake OOH via WhatsApp brought Rock in Rio to everyone. At Rock in Rio 2024, Globoplay brought fans closer to the festival with two activations on WhatsApp. The Songwriter transformed stories sent by the public into personalized songs in Rock, Funk, Sertanejo, and Pop styles. At the same time, the On Screen action generated a video of the person on the Globoplay stand’s big screen, in Fake OOH style, so they could mark their presence from wherever they were. 20DASH integrated the end-to-end flow on WhatsApp: collecting stories from the audience, generating music via AI, and automatically composing the video with the user’s appearance on the screen, all ready to download and post. The experience reached 89% NPS and 30% more engagement than the average of other activations.