Hering
AI Catalog Hering
On Hering's e-commerce, virtual models created with AI transform photos into showcase videos to display the collection with creative freedom and rights security.
For this project, we used AI to create customized virtual models for men, women, and children. Since we couldn't use photos of real models, we generated new AI faces and bodies to represent the brand.
Next, we applied Hering's clothes to these digital models to create dynamic videos.
This solution allowed us to expand the brand's virtual store window and display the collection with complete creative freedom and without image rights issues.