Knorr
AR Demo: Professional Tomato Base Preparation
AR filter to activate the use of Knorr Professional Tomato Base in foodservice, created by 20[Labs].
Augmented reality that activates usage in 5 steps — LATAM, 2023.
For foodservice, in 2023 we created an augmented reality filter that shows, on camera, the preparation sequence in 5 moments: add, mix, chef's touch, serve with claims, and final signature. The effect adapts texts, CTAs, and local packshots, maintaining a consistent experience for Brazil, Argentina, Mexico, and Colombia.
The messages respect the differentials of each market: BR/AR with "Made with 88 tomatoes, ready in 1 min"; MX with equivalence of 500 g to 7 kg of fresh tomatoes and "ingredients of natural origin"; CO with fresh tomato flavor, balanced acidity, practicality, and professional endorsement. 20[Labs] designed and delivered the optimized effect, ready for publication.