L'OR
L'Or Destinations
Interactive TikTok filter that, through head movements, leads a quiz about quality of life and recommends the ideal coffee type for the user’s moment.
The premium coffee capsule market is highly competitive and often seen as purely functional. L'OR’s challenge was to break through traditional barriers by connecting with a younger, more connected audience (Generation Z and Millennials) on TikTok.
The brand needed a strategy that not only showcased its blend portfolio, but also generated genuine engagement and entertainment, linking coffee consumption with lifestyle, mood, and users’ self-care routines.
The answer was the creation of an interactive, gamified TikTok filter focused on quality of life. The mechanics combined the platform’s facial recognition technology with product personalization:
The Gamified Quiz: When activating the filter, the user goes through a quick quiz about their routine, habits, and well-being.
Intuitive Interaction: Answers are given by tilting the head to the right or left, towards the option that best represents the user's moment.
Personalized Recommendation: At the end of the questions, the filter analyzes the answers and reveals the ideal L'OR coffee for that exact moment in the person's life (from a more intense blend for chaotic days to something smoother for a pause).
The campaign turned coffee selection into a moment of self-discovery and fun, generating high potential for organic sharing on the social network. Content research still pending.