LATAM

Music makes you travel

Activation for LATAM at Rock in Rio 2022 let fans ‘fly’ over the airline's destinations in front of an LED panel and created a shareable record, with digital actions complementing the concept “music makes you travel”.

Client
LATAM
Year
2022 · Q3
Pillar
20[Labs]

LATAM at Rock in Rio 2022: letting fans ‘fly’

At the country's biggest festival, LATAM created an experience where participants were suspended by cables in front of an LED panel, simulating flights over the airline's iconic destinations and producing a video to share on social media.

20DASH partnered on technology and digital content, developing AR filters/games aligned with the “music makes you travel” concept (e.g.: overflight, gamified version with musical notes, and 360° option), to enhance public participation both inside and outside Cidade do Rock.

In the press