Mattel
Fake Out of Home Launch LeGo: Mattel Brick Shop
AI and CGI-powered fake out of home brought the Mattel Brick Shop Hot Wheels Premium Mercedes‑Benz 300 SL set to the streets of Mexico City for the launch, in a video ready for the Instagram feed.
A block-built Hot Wheels took over Mexico City. And then broke down in the feed.
To launch the Mattel Brick Shop Hot Wheels Premium Mercedes‑Benz 300 SL, we created a fake out of home (FOOH) stunt that appeared to happen on the streets of Mexico City. The block car drives around and disassembles piece by piece in a unique format made for the Instagram feed in 2026.
20DASH combined generative AI and CGI to insert the 300 SL into real-world scenes, with precise disassembly animation and composition that keeps up the illusion. We delivered the final film, ready for publication and fully aligned with the Mattel Brick Shop launch in Mexico.