Declare Yourself with João Gomes

Declare Yourself with João Gomes, on Sonho de Valsa’s WhatsApp In April 2026, we helped Sonho de Valsa turn the act of declaring your feelings into a 1:1 experience on the brand’s official WhatsApp. 20DASH was responsible for creating the personalized videos; Smarters built the conversational bot. With CTWA and QR codes on packaging and social media, people sent photos and texts that were turned into declaration videos narrated by João Gomes—from flirting to marriage proposals, ready to share.

The simple and scalable journey reduced friction and generated 4x more leads than the baseline, reinforcing the brand’s historical territory—everyday affection—now with a voice recognized throughout Brazil. As part of the “Declare Yourself with Sonho de Valsa” platform, the dynamic also selected content for special recordings by the singer himself.