Monster Energy Drink
Ogilvy Monster Energy Totem
Interactive Monster Energy totem created with Ogilvy to trigger a bot and turn passersby into participants in the activation.
Monster Energy Totem — when the brand becomes a meeting point
In partnership with Ogilvy, we created an interactive totem for Monster Energy activations that invited the public to start a conversation with a bot and participate in the on-site experience, maintaining the brand's irreverent tone and turning curiosity into qualified interaction.
We produced the totem loop assets and a social reel documenting the dynamic — with bot conversation capture to complete the narrative.