Natura

The Future P&L

Together with Natura, we transformed the iP&L methodology into a free digital platform — The Future P&L — that monetizes human, social, and environmental impacts to guide business decisions.

Client
Natura
Agency
África
Year
2026 · Q1
Pillar
20[Labs]

Natura IP&L — The Future P&L brings impact methodology to the market

Natura made part of its proprietary Integrated Profit & Loss (iP&L) methodology available through The Future P&L platform: a free online calculator that translates social, environmental, and financial indicators into monetized shared value. Confidentially, any company can estimate its impacts on human, social, natural, and produced capital, compare the traditional P&L with the integrated value, and test scenarios for more informed decisions.

In partnership with Africa Creative, 20DASH, and Dadadot, we operationalized the iP&L logic into a digital product: clear UX and calculation flow, parametrized international proxies, and visualizations that make the concept practical, accessible, and scalable. 20DASH led the UX and product engineering front in collaboration with Africa Creative (communication) and Dadadot (data); please confirm final technical credits and scope.

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