O Boticário
Hello, my name is Alex.
Voice conversations on Alexa to bring trans visibility to the forefront with O Boticário on March 31, 2022.
Trans visibility, spoken out loud on Alexa.
On March 31, 2022, O Boticário brought Alex's Stories to Alexa. By saying, “Alexa, open trans visibility,” the public accessed content guided by the experiences of Alex Kiyohara.
20DASH was responsible for the digital production of the voice experience, organized into six themes that deepen the conversation. The brand gained a simple and immediate way to expand representation at home. (We assumed our responsibility was the digital production of the experience based on the official credit statement released.)
In the press
- Exame — Na Alexa, O Boticário conta “Histórias do Alex” e busca visibilidade trans (31 mar 2022)
- Grandes Nomes da Propaganda — O Boticário sustenta seu compromisso com a diversidade... (Ficha Técnica com 20 Dash)
- Unblock Coffee — Alex(a), O Boticário x AlmapBBDO, Clube de Criação 2022 Bronze
- Intercom — Comandos de voz e consumo de áudio... estudo de “Histórias do Alex” (2023)