O Boticário
Carnaval Intense
Instagram filter that launched Intense Carnaval (O Boticário) with try-on for vegan makeup and encouragement for UGC during the carnival season.
Instagram filter to launch Intense Carnaval.
For the launch of O Boticário's Intense Carnaval collection (February 2020), we created a makeup effect on Instagram that allowed users to try, in real time, combinations from the line and share them in Stories — colors, shimmer, and highlighters from the 100% vegan collection focused on eco-friendly glitter. The activation brought the product closer to the Carnaval culture and encouraged user-generated content.
20DASH was the technical lead for the effect. The experience reinforced the #CarnavalConsciente concept created by AlmapBBDO and amplified by Yasmin Brunet, connecting virtual product testing, creators, and social proof directly on Instagram.