Pepsi
Pepsi Black AI 20ADs
9:16 AI-powered video variations showcasing food pairings with Pepsi Black boosted completed sign-ups by 5% and leads by 5%.
AI-generated video variations connected food and Pepsi Black, driving conversions. For the Pepsi Black campaign, we created a matrix of short videos featuring foods that pair well with the product. Each piece invited the audience to try the intense flavor of Pepsi Black. We delivered 9:16 AI-generated creatives with scenes featuring food pairings, TTS voiceover, packshot, and CTA, delivered in 4 variations per hero asset for creative testing. The set of AI Ads increased completed sign-ups by 5% and leads by 5%.