Pepsico
AI Ads Elma Chips - 2024
For Elma Chips' 50th anniversary in 2024, 20DASH used AI Ads to quickly generate dozens of creative variations in the Meta ecosystem, combating ad fatigue and boosting sign-ups for the Mordida Premiada promotion.
Elma Chips 50 Years: AI Ads to Scale Creative and Accelerate Performance
In September 2024, PepsiCo/Elma Chips engaged 20DASH to set up a Performance Studio with Creative Gen AI, focused on rapidly multiplying ad variations for the 50th anniversary campaign and the Mordida Premiada promotion. The package included 50–60 assets, across static formats (9:16, 1:1, 4:5) and videos (6s/15s) for IG/FB Reels, Stories, and Feed, alongside messaging tested such as "Each bite is worth R$500", "A new winner every 5 minutes", and creatives with CTWA (Click to WhatsApp) to facilitate registration. An A/B test of BAU vs. Performance Studio ran for 2 weeks, with internal modeling indicating a strong correlation between creative volume and leads (R²≈0.91) and the potential to reduce CPA by up to ~35% by increasing the volume to ~50 ads.