Rexona
Album of the Future
Extension of the ‘Album of the Future’ that brought Rexona stickers to immersive augmented reality experiences and a WhatsApp quiz with digital collectibles.
Rexona — Team of the Future: AR stickers that put everyone inside the album.
To build on the success of the Album of the Future, we created a suite of digital activations that transform the collectible into an experience. On Instagram, Augmented Reality filters recreate “bater bafo” (sticker flipping) with a virtual stack of stickers; an AR album appears in your surroundings with pages you’ve already completed and a reserved space to insert your own photo among the athletes. We also brought “stickers 3.0” into the filter, featuring animated objects and player stats, and projected life-size avatars of the athletes for demonstrations anywhere.
To increase reach and engagement, we connected everything to a Rexona Quiz on WhatsApp: with each correct answer, new digital stickers are unlocked; at the end, complete packs can be collected and shared. The dynamic also encourages saving collections in Instagram Guides and tagging the brand to unlock coupons and benefits.