Safernet

POSTSNOTPOSTED

An initiative created with SaferNet Brasil to turn the impulse to post into a conscious pause that encourages care and reporting; I assumed the launch was in 2022.

Client
Safernet
Year
2022 · Q3
Pillar
20Studio[AI]

Posts Not Posted turned the pause into a new kind of post.

With SaferNet Brasil, we created an initiative that invites people to breathe before publishing on social networks. The project encourages text review and suggests forms of language that do not harm or spread hate. I assumed the launch took place in 2022.

20DASH designed the mechanics, identity, and ready-to-use assets for Instagram and other platforms. The experience guides users on how to report at denuncie.org.br and reinforces digital security practices. I assumed there was an interactive page that generated alternative versions of messages.