Santander
Santander Free
Campaign with Meta for the Santander Free card: 100% AI-generated videos, message variations by audience, and CTWA traffic to WhatsApp (2025).
Meta + Santander: AI to scale Free campaign creatives with CTWA
In partnership with Meta, we set up a campaign for the Santander Free card focused on speed and creative diversity: video assets 100% generated by AI and message variations by audience, optimized for Click to WhatsApp (CTWA). The operation used our 20Studio AI to accelerate production and maintain brand consistency, reducing cost per asset and fueling creative testing at scale.
The campaign ran in Brazil in late 2025, with video formats built for Meta placements and a Click to WhatsApp flow. The documented learnings are faster production, creative diversity by segment and a lower production cost per asset.