Spaten
Spaten - Punch Pay
For Spaten (Ambev), 20DASH acted as the technology producer for Punch Pay: gloves with accelerometers that measure punch force and, during the MAC 13 broadcast (04/09/2025), release Zé Delivery coupons in real time.
Punch Pay: punches turned into real-time coupons for Spaten
As the technology producer for the project, 20DASH integrated the collection from the gloves’ accelerometers into a data pipeline that wirelessly transmitted the punch force for live analysis and display. Whenever an impact exceeded 120 kgf, a Spaten coupon was instantly released on Zé Delivery for viewers watching the broadcast.
The debut took place at MAC 13, in Rio de Janeiro, on April 9, 2025, with creative by GUT São Paulo and Spaten sponsorship, reinforcing the brand’s position in the martial arts universe. Our team also supported the integration with the broadcast graphics package and the coupon display trigger (to be confirmed with the client).