Spaten
Spaten - Punch Pay
During the broadcast, Spaten's initiative generated a 433% increase in fan engagement, over 104,000 beers sold, and a 15.4-point rise in brand relevance.
Historic engagement and live sales for Spaten
Punches turned into real-time coupons for Spaten. As the technology producer for the project, 20DASH integrated the gloves' accelerometer data collection into a data pipeline that transmitted punch power via radio for live analysis and display. Whenever the impact exceeded 120 kgf, a Spaten coupon was instantly released on Zé Delivery for those watching the broadcast.
The launch took place at MAC 13 in Rio de Janeiro on April 9, 2025, created by GUT São Paulo and sponsored by Spaten, reinforcing the brand's positioning in the martial arts universe. Our team also supported integrating the broadcast’s graphic package and triggering the coupon display (to be confirmed with the client).
During the broadcast, the initiative boosted fan engagement by 433% and increased brand relevance by 15.4 points.
The impact was also direct on sales: over 104,000 Spaten beers sold during the broadcast.