Sprite
Spriteverse
AR effect on Instagram that brought the Spriteverse to users' cameras, featuring official characters and visuals ready for Stories and Reels.
The Spriteverse entered the Instagram camera. In the campaign created by Wieden+Kennedy São Paulo for Sprite, 20DASH brought the Spriteverse universe to an augmented reality effect on Instagram. Users opened the camera, saw official elements come to life in real time, and captured photos or videos. We built the filter with all the campaign assets and guidelines, optimized for Stories and Reels and with consistent performance across different devices. The experience became the Spriteverse’s gateway on social networks—easy to discover, use, and share.