Tinder
GUT Tinder Match Diagnosis
An EEG experiment created with GUT São Paulo for Tinder turned emotions and micro-expressions from swipes into data, becoming the Crush Feelings campaign in Brazil.
Real-time match diagnosis.
On Tinder, GUT São Paulo put feelings at the center with the Crush Feelings campaign. 20DASH conducted an EEG experiment that measured emotional states and micro-expressions while six users swiped through profiles. The study revealed choices made on autopilot.
20DASH operated the device and read the signals in real time, integrating emotions like excitement, engagement, and focus into the campaign content. The result put data and sensations side by side to spark conversation about connections that start before the match.