Unilever
OMO — Autograph Hunt
In 2025, we turned the launch of OMO Lavagem Perfeita into a WhatsApp game with emoji puzzles and prizes from Vini Jr, generating high engagement and a qualified CRM base.
OMO — Autograph Hunt on WhatsApp
A launch that became a game. On WhatsApp, fans solved emoji puzzles to score points and compete for Vini Jr's shirts. The experience connected OMO with supporters and families in the place where Brazil talks every day.
20DASH designed and operated the game flow, messaging, and real-time ranking, with an analytics dashboard. In partnership with MullenLowe Brasil, the campaign ran from 04/26 to 05/05/2025 and recorded ~20,000 unique players, 280,000 messages, an average of 13 minutes per session, and a 27% completion rate.