VMLYR
Who Loves Examines
For CEPIA, in partnership with VMLY&R, 20DASH delivered the hub quemamaexamina.com.br and integrated videos of specialists who bring the 'couple's exam' into couples' everyday lives — a campaign shortlisted at Cannes Lions (Health).
Intimacy that saves: with VMLY&R and CEPIA, the 'couple's exam' became a practice.
The campaign 'If you love someone, examine that someone' invites couples to identify early signs of breast, testicular, and skin cancer in their partners, without replacing self-exams. Inspired by real stories, the concept featured a visual language born from touch and wide press coverage — with international recognition on the Cannes Lions (Health) shortlist.
On the technology front, 20DASH designed and developed the web hub (quemamaexamina.com.br) and integrated the specialists’ videos, ensuring a clear, accessible experience built to scale.