Volkswagen Caminhões e Ônibus
Trucker Napp
Trucker Napp rewards truck drivers' sleep with Livelo points to increase road safety; 20DASH developed the app, sleep tracking integration, backend, and calculation algorithm, in a case that won 2 Cannes Lions.
Trucker Napp — sleep better, earn more and drive more safely.
To address driver fatigue, Volkswagen Trucks and Buses and Livelo launched Trucker Napp, which monitors — via connected wearables — drivers' sleep hours and converts them into Livelo points redeemable for products, travel, and cash. Created with AlmapBBDO, the project debuted in a pilot with Carsten and has already won 2 Cannes Lions.
20DASH was responsible for all of the product engineering: app development, sleep tracking integration, backend, and the point calculation algorithm — connecting sleep data to the rewards ecosystem with security and scalability.
In the press
- Sala de Imprensa VWCO — Trucker Napp em fase piloto com Livelo e Carsten
- Propmark — Projeto da AlmapBBDO transforma horas de sono em renda extra
- The Drum — Volkswagen pays truckers to sleep (Trucker Napp)
- adobo Magazine — VWCO x Livelo lançam Trucker Napp (wearables + app)
- Clube de Criação — Trucker Napp (ficha técnica)
- Unblock Coffee — Trucker Napp (campanha)
- Famous Campaigns — Overview em inglês