XP Investimentos
XP CDB 2026
XP Investimentos harnessed human motivators with AI to drive high-income acquisition on Meta, delivering +47% new accounts and +98% ROI with attribution via Conversions API.
Human motivators, at scale. High-income acquisition that doesn't saturate.
XP Investimentos turned human motivators into a creative engine to open high-income accounts. With 20DASH, the operation began generating and testing variations at scale on Meta, supported by the Meta Creative Shop and a Meta Business Partner, with attribution via Conversions API.
The program sustained performance and accelerated the acquisition curve. Result: +47% new accounts and +98% ROI, with ongoing creative renewal powered by AI and no saturation point.