XP Investimentos
XP Legacy 2026
XP Investimentos harnessed human motivators with AI to support high-income acquisition on Meta, delivering +47% new accounts and +98% ROI with attribution via Conversions API.
Human motivators, at scale. High-income acquisition without saturation.
XP Investimentos turned human motivators into a creative engine to open high-income accounts. With 20DASH, the operation began generating and testing variations at scale on Meta, supported by Meta Creative Shop and a Meta Business Partner, with attribution via Conversions API.
The program sustained performance and accelerated the acquisition curve. The result: +47% new accounts and +98% ROI, with continuous creative renewal fueled by AI and no saturation point.