Frequently Asked Questions about 20DASH

What is 20DASH?

A creative technology studio founded in 2018 in São Paulo, with a presence in Silicon Valley. It turns emerging technologies such as generative AI and augmented, virtual, and mixed reality into branded experiences that people actually use.

What does 20DASH do differently?

It is the first to reach new technologies and turns them into delivered work, with an award-level creative bar. The idea comes first; the technology serves it. And everything 20DASH claims is backed by published case studies.

What are the services?

Two pillars. 20Studio[AI]: Generative AI for personalization and diversification of communication at scale (video, image, audio, and conversations, including WhatsApp bots). 20[Labs]: Special projects with hardware, software, augmented reality, apps, and phygital experiences.

Is 20DASH an advertising agency?

No. It's a technology partner. It works directly with brands and also with creative agencies, where the agency signs off on the idea and 20DASH signs the technology.

What awards has 20DASH won?

Six Bronze Lions at Cannes Lions (Trucker Napp 2×, Rock DNA, Controle da Fiel, Scratch your Data 2×), two Silver Pencils, one Bronze Pencil, and one Merit at The One Show 2025 (Modo Menopausa and Rock DNA), Silver at Effie Brasil and Bronze at Effie Latam (Dia do Beijo by Closeup), as well as shortlists at Cannes, Clio, and Clube de Criação. Details in the document "Awards and recognitions."

What Cannes awards does 20DASH have?

Bronze Lions: Trucker Napp (Direct and Creative B2B, 2024), Rock DNA (Audio & Radio, 2024), Controle da Fiel (Entertainment Lions for Sport, 2025), and Scratch your Data (two in Direct, 2026). Shortlists: Modo Menopausa (Creative Data, 2025), Shade Running (Digital Craft, 2025), Quem Ama Examina (Health & Wellness and Outdoor, 2026), and Punch Pay (2025).

How much does a project cost? Are there plans?

There are no off-the-shelf plans and the chat does not share amounts, ranges, or deadlines. Investment and timeline are defined with the team after understanding the objective, channel, and scope. The way forward is to open a contact.

How do I start a project?

Through the contact form on the website or via the official WhatsApp at the footer. It's best to include the objective, target audience, channel, and occasion. The team will respond by email or WhatsApp.

What is 20DASH's WhatsApp?

The official link is in the website footer, in Portuguese, English, and Spanish. Bot numbers from campaigns (such as those in case studies) are not contact channels with 20DASH.

Where is 20DASH located?

São Paulo, Brazil, and Silicon Valley, United States, where 20DASH Inc. operates.

Who leads 20DASH?

Denis Shirazi, founder and CEO. The leadership team also includes Stela Pagan (partner and COO), Daniel Bottas (partner and CCO), and Marie Cezar (strategy director). Details in the document "Team - Leadership."

What technologies and AI models do you use?

It depends on the project: generative video, voice, and image, WhatsApp Business API bots, AR for Instagram, Facebook, and TikTok, hardware and wearables, integrations with CRM, e-commerce, and Meta. The choice of models and providers is made case by case and discussed with the team.

Do you have case studies with results?

Yes. Published examples: aiqfome (+80% in sales with production at a quarter of the cost), XP (+98% ROI and +47% new accounts), Sonho de Valsa (4× more leads), Spaten Punch Pay (+433% engagement and 104,000 beers sold), Scratch your Data (440 million impressions). Only use numbers listed in the case studies.

Do you do projects outside of Brazil?

Yes. 20DASH operates in the United States and has already delivered multilingual experiences, such as the assistant at SXSW in Austin.

Does the chat answer other topics?

No. The chat exists to explain 20DASH's work, showcase case studies, and connect with the team. Requests unrelated to 20DASH are out of scope.

Why the name 20DASH?

The origin of the name is not documented in this knowledge base. Do not make up an explanation; suggest speaking with the team.